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FMCG wholesale platform ApnaKlub raises $10M in Series A Funding

ApnaKlub

ApnaKlub, an FMCG wholesale platform for low population density areas, revealed on Thursday that Tiger Global has invested $10 million in its Series A round. In August 2021, they raised $4 million from Sequoia India’s Surge, Blume Ventures, Whiteboard Capital, and Flourish Ventures.

The Bengaluru-based firm, founded in 2020 by HBS alumni Shruti and Manish Kumar, aims to disrupt India’s existing wholesale FMCG distribution structure with its reseller-led B2B network for retailers and wholesalers in tier II and tier III areas. A user can utilise ApnaKlub to digitise their wholesale business as a rural wholesaler or extend their shopkeeping operation.

The money will be used to improve infrastructure in critical states, grow the platform from 5000 to 20,000 partners, and develop a credit product, according to an official release.

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