B2B Analytics SaaS Startup Factors.ai raises $3.6 Mn in Funding

Bengaluru-based B2B analytics software startup Factors.ai has successfully raised $3.6 million in a pre-Series A funding round. The funding was led by Stellaris Venture Partners, with participation from Elevation Capital, Emergent Ventures, and notable angel investors such as Kris Rudeegraap of Sendoso, Sreedhar Peddineni of GTM Buddy, and Khadim Batti of Whatfix.

The recently secured funds will be utilized by Factors.ai to expand its Go-to-Market (GTM) teams and further enhance its offerings. This funding round follows a previous investment of $2 million, co-led by Elevation Capital and Emergent Ventures in August 2021.

Founded in 2020 by Pravin Das, Aravind Murthy, and Srikrishna Swaminathan, Factors.ai was part of the Google for Startups Accelerator program in India in 2020. The startup specializes in providing B2B visitor intelligence, account analytics, and revenue attribution solutions. Its platform enables teams to identify sales-ready accounts, understand customer journeys, and enhance go-to-market performance, thereby optimizing pipeline generation with minimal expenditures.

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