Bengaluru, India: Wealth management platform Scripbox has announced the acquisition of New Delhi-based wealth advisory firm Bluechip Capital, marking another strategic step in its expansion within India’s growing wealth management sector.
While the financial details of the transaction were not disclosed, the acquisition is expected to enhance Scripbox’s customer reach and strengthen its assets under management (AUM). As part of the deal, Bluechip Capital’s clients and employees will become part of the Scripbox ecosystem, gaining access to the company’s digital investment platform, advisory solutions, and wealth management services.
Scripbox Expands Wealth Management Footprint
Founded more than three decades ago, Bluechip Capital has built a strong reputation among high-net-worth individuals and long-term investors. The firm’s extensive client relationships and wealth management expertise are expected to complement Scripbox’s technology-driven investment platform.
Commenting on the acquisition, Atul Shinghal, Chief Executive Officer of Scripbox, highlighted the strategic fit between the two companies.
“Bluechip Capital has spent over 33 years building trusted relationships with its clients. As wealth management increasingly shifts toward digital experiences, the next generation of investors requires technology-enabled solutions and institutional support that Scripbox is well-positioned to provide,” Shinghal said.
Bluechip Capital Brings Over ₹1,000 Crore in AUM
According to Shinghal, Bluechip Capital was managing assets worth more than ₹1,000 crore, primarily through mutual fund investments. The acquisition is expected to significantly contribute to Scripbox’s overall growth in assets under management and client acquisition.
The CEO noted that Scripbox has successfully completed similar acquisitions in the past, helping the company expand its market presence and strengthen its wealth advisory capabilities.
Bluechip Capital was led by industry veteran Ravi Kohli for nearly 30 years. Following the acquisition, Bluechip’s clients will gain access to Scripbox’s digital-first investment experience, including portfolio management, mutual fund investments, and personalized financial advisory services.
Growing Demand for Digital Wealth Management
The acquisition comes at a time when India’s wealth management industry is undergoing rapid digital transformation. Investors are increasingly seeking online platforms that combine investment advice, portfolio tracking, and financial planning through seamless digital experiences.
Scripbox believes its technology-driven approach can help Bluechip Capital’s clients benefit from modern wealth management solutions while maintaining the personalized advisory support they have traditionally received.
About Scripbox
Founded in 2012, Scripbox has emerged as one of India’s leading digital wealth management platforms. The company offers mutual fund investments, portfolio management services (PMS), and investment advisory solutions to retail and affluent investors.
To date, Scripbox has raised approximately $59 million from prominent investors, including Accel, Omidyar Network, and Nippon Life Insurance. The company currently manages more than ₹20,000 crore in assets across its various investment and wealth management offerings.
Advisory Teams Involved
For the transaction, Bluechip Capital was advised by Pegasus Finserv, while Scripbox received advisory support from LegaLogic Consulting and Globeview Advisors.
Strengthening India’s WealthTech Ecosystem
The acquisition reflects the growing consolidation trend within India’s WealthTech and financial advisory sector, where traditional wealth management firms are increasingly partnering with digital platforms to meet evolving investor expectations.
As digital adoption accelerates across financial services, the integration of Bluechip Capital into the Scripbox platform is expected to create new opportunities for investors seeking a combination of trusted advisory expertise and technology-enabled wealth management solutions.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.