Pune, India: Global sportswear giant PUMA Group is strengthening its technology footprint in India with the launch of a new Global Capability Centre (GCC) TechHub in Pune, reinforcing the country’s growing role as a strategic hub for digital engineering, artificial intelligence (AI), and product innovation.
The new centre will support PUMA’s global retail and e-commerce operations by developing next-generation digital platforms and customer-facing technology solutions for its direct-to-consumer (D2C) business.
The expansion also reflects the increasing importance of India’s GCC ecosystem, as multinational corporations continue investing in local engineering talent to accelerate global digital transformation initiatives.
PUMA Bets on India for Global Digital Innovation
The Pune-based TechHub will serve as a key engineering centre responsible for designing and building digital products that enhance customer experiences across PUMA’s global retail ecosystem.
The engineering teams will focus on several high-growth technology areas, including:
- Artificial Intelligence (AI)
- Cloud-native application development
- Product engineering
- Digital commerce platforms
- Customer experience technologies
The investment highlights PUMA’s strategy of leveraging India’s technology expertise to support its worldwide digital operations.
Hiring Begins for Engineering Leadership
PUMA has already started recruiting talent for the new centre, with hiring underway for leadership and senior engineering positions.
Current openings include:
- Director of Engineering
- Principal Engineer
- Technology Leadership Roles
- Product Engineering Professionals
The company is expected to further expand its engineering workforce as the TechHub scales operations.
India’s GCC Ecosystem Continues to Grow
PUMA’s investment comes amid rapid growth in India’s Global Capability Centre (GCC) market.
Over the past few years, global enterprises across retail, banking, healthcare, manufacturing, and technology have expanded their engineering centres in India to build AI solutions, cloud platforms, cybersecurity products, and enterprise software.
Cities such as Bengaluru, Hyderabad, Pune, Chennai, and Gurugram have become preferred destinations for multinational companies looking to access skilled engineering talent and accelerate innovation.
Industry experts expect India’s GCC ecosystem to play an increasingly strategic role as companies shift from traditional back-office operations to high-value functions such as AI development, product engineering, research and development, and digital transformation.
AI and Cloud Become Strategic Priorities
Artificial intelligence is rapidly becoming central to retail innovation.
By integrating AI with cloud-native technologies, companies are enhancing customer engagement through personalized shopping experiences, intelligent recommendations, inventory optimization, and predictive analytics.
PUMA’s new TechHub is expected to contribute to these initiatives while supporting the company’s global digital commerce strategy.
The investment also aligns with the broader trend of retailers modernizing technology infrastructure to improve operational efficiency and deliver seamless omnichannel experiences.
India Emerges as a Global Engineering Hub
India continues to attract significant investments from multinational corporations establishing engineering and innovation centres.
Growing availability of skilled technology professionals, a thriving startup ecosystem, and expertise in AI, cloud computing, and software engineering have positioned the country as one of the world’s leading destinations for digital product development.
PUMA’s decision to establish its new TechHub in Pune further reinforces India’s role as a global innovation centre powering digital transformation for international brands.
As global retailers continue investing in AI-driven commerce and digital platforms, India’s GCC ecosystem is expected to remain at the centre of this next wave of technological innovation.
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Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.