New Delhi: Thailand-based Amity Robotics, a startup developing AI-powered robots for customer-facing real-world applications, has raised US$7 million in a seed funding round through a combination of equity and debt financing. The fresh capital will support product innovation, international expansion and the commercial launch of the company’s first mobile robot, ARC Move.
The funding round highlights growing investor confidence in physical AI—robots that use artificial intelligence to interact with people and perform real-world tasks across industries such as hospitality, retail and tourism.
East Ventures Leads Equity Investment
The equity portion of the funding round was led by East Ventures, with participation from 500 Global.
The debt financing was led by AlteriQ Global, providing the company with additional resources to accelerate product development and business expansion.
Amity Robotics said the newly raised capital will be used to:
- Expand deployments across existing markets
- Enhance AI-powered robotics solutions
- Scale business operations
- Launch the company’s first autonomous mobile robot, ARC Move
Expanding the Future of Physical AI
Commenting on the funding, Korawad Chearavanont, Chairman of Amity Robotics, said the investment reinforces the company’s ambition to build a globally competitive physical AI company from Southeast Asia.
He noted that artificial intelligence is increasingly moving beyond software applications into physical environments where intelligent robots can directly assist people in their daily lives.
Service Robots Move Beyond Pilot Projects
According to Lionel Chin, Chief Operating Officer of Amity Robotics, customer demand demonstrates that AI-powered service robots are transitioning from experimental pilot programmes to commercial deployments.
He said the success of the company’s flagship product, ARC Base, across shopping malls and hotels in multiple countries validates the growing market for intelligent customer service automation.
The latest funding will enable the company to deepen product integrations, expand operations and commercialise ARC Move, its next-generation mobile robotics platform.
Investors Back Commercial Growth Potential
Lead investor East Ventures believes Amity Robotics has already demonstrated strong commercial viability.
Willson Cuaca, Co-founder and Managing Partner at East Ventures, said the company’s successful deployments across hotels and shopping malls in seven international markets illustrate the growing adoption of AI-powered service robots.
The investment reflects increasing interest in robotics solutions capable of addressing labour shortages while enhancing customer experience.
ARC Base Powers Customer Experience Across Multiple Countries
Amity Robotics’ flagship product, ARC Base, functions as an AI-powered digital concierge designed for high-traffic public spaces.
The intelligent kiosk assists visitors with:
- Indoor navigation
- Directions
- Shopping recommendations
- Hotel information
- Multilingual customer support
The solution has already been deployed across more than 30 commercial properties in:
- Singapore
- Thailand
- Malaysia
- Indonesia
- Hong Kong
- United Arab Emirates
- Saudi Arabia
The company also plans to launch its first European deployment in July 2026, marking another step in its international expansion strategy.
Serving Leading Hospitality and Retail Brands
Amity Robotics has built partnerships with several major retail and hospitality operators.
Its customers include shopping mall groups such as:
- Pavilion KL
- Siam Piwat
- The Mall Group
- Pacific Place Jakarta
Within the hospitality sector, the company’s AI-powered concierge solution is deployed by hotels operated under globally recognised brands including:
- IHG Hotels & Resorts
- Accor
- Shangri-La Hotels
The growing customer base demonstrates increasing acceptance of AI-powered automation across service industries.
Physical AI Addresses Labour Shortages
Unlike many robotics companies that focus on industrial automation, warehouse logistics or manufacturing, Amity Robotics specialises in physical AI designed for direct interaction with people.
Its robots help businesses automate customer engagement without replacing the human experience.
The company’s solutions have gained traction as Southeast Asia’s tourism and retail sectors continue recovering, while businesses face:
- Labour shortages
- Rising operating costs
- Higher customer service expectations
- Growing multilingual support requirements
Countries including Singapore, Thailand, Malaysia and Indonesia are increasingly adopting intelligent automation to improve service quality while maintaining operational efficiency.
Outlook
The US$7 million seed funding provides Amity Robotics with additional capital to accelerate product innovation and expand its footprint across global markets.
With demand for AI-powered customer service solutions rising across hospitality, retail and tourism, the company aims to strengthen its position as a leading physical AI startup in Southeast Asia.
As businesses continue embracing intelligent automation to enhance customer experiences, Amity Robotics’ focus on practical, real-world applications positions it to benefit from the growing global adoption of AI-powered service robots.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.